My Story
I began writing stories at the age of six, and while my style has evolved over time, my passion for writing has never changed.
I entered university as an English major, but a chance encounter with a communications student shifted my career path. Since then, I’ve built a 30-year career in strategic communications, helping organizations connect with their audiences through effective, tailored approaches.
Whether through professional writing, event management, or spokesperson training, I use a range of proven communication strategies to deliver results.
With deep experience in agricultural communications, I understand the vital role farmers play in our communities — and the challenges they face when their work is misunderstood or overlooked.
I help organizations bridge the gap between farmers and the public by increasing awareness, building support, securing funding, and delivering impactful events such as conferences.
While I specialize in working with agriculture clients, I also support select non-agricultural organizations, bringing the same strategic insight and communication expertise to every project.
Background & Credentials
Degrees
- Master of Arts (Communications)
Royal Roads University — 2009 - Bachelor of Arts (Communications and Psychology)
Simon Fraser University — 1995
Designations (IABC)
- Accredited Business Communicator (ABC)
2007 - Strategic Communications Management Professional (SCMP)
2021
Memberships & Volunteer Roles
- BC Farm Writers’ Association
Board member since 2022 — currently serving a second term as President - Program Advisory Committee, Department of Communications
University of the Fraser Valley - IABC, BC Chapter
Awards judge and mentor to junior and mid-level communicators
Experience
- 30 years in communications
Across multiple sectors and organizations - Agriculture specialization
The past decade focused on agricultural communications
Career History
My career has spanned a variety of sectors and organizations including:
- KJ Lee Group — communications agency specializing in health care
- HSBC Bank Canada
- Vancity
- United Way of the Lower Mainland
- Association of BC Forest Professionals — now Forest Professions BC
- BC Egg Marketing Board
Working With Me
I approach every client with a fresh mind. I custom design every solution based on your needs and budget. I like to start with a meeting where we can get to know one another before starting to dig into the reason you hired me. As we move forward with your project, I provide regular updates and will raise any issues early — before they become insurmountable. While I may not be working in your office, I always have an open-door policy so you should feel free to reach out to me at any time.
My Philosophy
“
For a long time, we’ve allowed others to tell the story of agriculture. Many times, those telling the story had alternative agendas. Transparency is the key to building trust and helping the public understand how their food is produced. It’s time farmers and scientists stand up and tell our story. I’m here to help you tell your story to the public.